We're now a Keywords Studio!

The acquisition will help Keywords Studios to address the increasing demand from the Group's client base for games as a service support covering the full marketing lifespan of games, from pre-launch support to post launch ongoing support, with a focus on community engagement and retention.

Bertrand Bodson, CEO of Keywords Studios, commented: "We are delighted to have further strengthened the Keywords group by adding such a talented team in London. I am delighted to welcome Visar, Mike and the talented Waste Creative team to Keywords. We are really looking forward to working with Waste Creative's highly skilled and experienced team. Games as a service marketing support with a focus on community growth and fan retention are areas of increasing importance to our clients and Waste Creative will help us meet that growing demand and provide them with extensive and more integrated marketing solutions.”

Since Waste was founded by Visar and Mike in 2006, our team grew to 70 people, now providing a large array of services to companies within the gaming industry. From strategy to creative production services, including player community management, we work with mobile video game creators, including Supercell, Nintendo and Riot Games.

Visar Statovci, Co-Founder and Managing Partner, Waste Creative, commented: "We are thrilled to join Keywords and by the opportunities that being part of this industry leading global business will present for our clients and team. By working with Keywords, we will be able to expand our services to meet our clients' full marketing needs from early access / beta launch stage to the ongoing growth, retention and management of their player and fan communities."

We are thrilled to be part of Keywords Studios!